HPL Digital Sport’s 2019 index surveyed more than 1,000 daily fantasy players measuring their loyalty for daily fantasy sports (DFS) sites based on levels of trust, customer experience, value and frequency of bets, likelihood to increase wager amount, return rate, and referral opportunities.
Loyalty brings revenue
This gives challenger brands the opportunity to disrupt the market by appealing to both new customers and those who seek a more seamless betting experience.
