HPL Digital Sport conducted the first ever survey and industry snapshot that showcases the opinions of the journalists covering the sports betting industry, as well as some of the most respected consultants and analysts in the category.
When it comes to innovation, the media says it's FanDuel, and everyone else. While newcomer, Fanatics, claims the top spot of new operators to watch.
There has never been an independent study utilizing the opinions of...
1. When it comes to the most innovative operator, it's FanDuel and everyone else.
2. According to the media surveyed, 2023 is Fanatics' year to lose.
3. In the eyes of the media, user experience & engagement were seen as the most important when defining innovation - and most important to success.
4. In-play betting has the attention of the media as the innovation criteria most likely to gain momentum in 2023.
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