Sharp App is a first-of-its-kind sports betting app, providing an all-in-one platform experience of multimedia content, tools and solutions. The app was developed specifically to educate and empower sports bettors to make smarter decisions and manage their actions. Sharp App hired HPL Digital Sport to build brand awareness and acquire target sports bettor users throughout the 2021, NFL Season. This first campaign was really seen as a “proof of concept” that the app would be desirable. Our advertising program consisted of focusing on key social media channels to inform, educate and acquire users at the lowest Cost Per Acquisition (CPA) possible.