Re-launching a premier fantasy sports and betting property
NBC Sports Edge
Re-launching a premier fantasy sports and betting property
NBC Sports came to HPLDS to rebrand Rotoworld, which they had acquired in 2015, into EDGE, a full-service content property servicing fantasy, DFS, and sports betting. We developed a new positioning for the brand as well as it’s tagline—“Play With Confidence”—and verbal identity. This allowed Edge to market to users in a unique way, that continues to generate results.
NBC Sports came to HPLDS to rebrand Rotoworld, which they had acquired in 2015, into EDGE, a full-service content property servicing fantasy, DFS, and sports betting. We developed a new positioning for the brand as well as it’s tagline—“Play With Confidence”—and verbal identity. This allowed Edge to market to users in a unique way, that continues to generate results.
NBC EDGE now plays with confidence
Branding
visual identity
tone of voice
The premier data provider for sports betting and media.
EDGE now speaks to a new customer base across fantasy, DFS, and betting, that was formerly unreachable by the brand. The site is poised for growth with these new audiences.
The Result
A re-invented brand for a notable fantasy property.
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