Monkey Knife Fight was a fun, irreverant unknown brand trying to be noticed by users, partners and investors in this cluttered marketplace. We partnered with leadership articulate and package a winning narrative through its unique offering, creative sports teams partnerships and by telling a story that always stayed one step ahead of the competition. A hugely successful media campaign, amplified through social and maximized through smart, targeted advertising, helped this fantasy sports platform not only build its user base, but get noticed to the point that it was acquired by Ballys. A true success story.