Fantasy Life, a leading fantasy sports app founded by ESPN’s Matthew Berry, approached HPLDS to grow it's app audience. Our goals were simple: increase app downloads and build the Fantasy Life brand through a strategic marketing campaign centered around Fall Football.
Fantasy Life, a leading fantasy sports app founded by ESPN’s Matthew Berry, approached HPLDS to grow it's app audience. Our goals were simple: increase app downloads and build the Fantasy Life brand through a strategic marketing campaign centered around Fall Football.
150,000 new users later we had far exceeded our expectations
campaign development
pr & media relations
social media
growth marketing
Explosive growth through an integrated approach
Ultimately our approach lead to over-the-top user acqusition and enagement, setting up the social app for continued success anf flywheel-powered growth.
The Result
Six-figure user growth over only a few months, with all metrics beating industry benchmarks.
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