About HPL Digital Sport

Hot Paper Lantern (HPL) Digital Sport is a specialty group within HPL, born out of the explosion of fantasy sports and the legalization of sports betting. We arm sports betting, fantasy sports, sports business and technology brands with the tools and strategies required to reach new audiences and build loyal customer bases. 

Our game plan is unique, integrating a handful of tailored services to create the perfect play for each brand to gain a competitive edge.

Join our huddle, we’ll have you playing like a pro in no time.

Integrated Marketing

Create a seamless experience for your audience across display, mobile and paid search

Product Strategy

Digging to unearth what lies at the heart of your brand

Public Relations

Managing the reputation and credibility of your brand among your most important audiences

Brand Development

Enhance your brand through design and crafting a narrative

Experimental Marketing

Building meaningful customer connections to drive conversion

Customer Acquisition

Build your customer base

HPL Digital Sport has been featured in

Front Office

We jump through hoops for our clients, at any stage of the game.

Ed Moed


Ed is CEO of HPL Digital Sport. He leads business strategy, and provides overall direction to new service development, client relations, and new business.

After 23 years in the industry working alongside some of the biggest consumer, financial and B2B brands, he launched Hot Paper Lantern in 2018 and HPL Digital Sport shortly thereafter.

He holds a Bachelor’s degree from Drew University, and currently serves as a trustee for the school. Ed will always root for the New York Giants, no matter their record.

Mike Adorno

VP, Communications

Mike is VP of Communications at HPL Digital Sport. A seasoned communications professional with more than a decade of in-house and agency experience, he specializes in driving innovative media relations campaigns for clients.

Mike earned a Bachelors of Science in public relations and advertising from Ithaca College and is a rabid fan of the Tennessee Titans and the Boston Red Sox.

Mike Friedin

Chief Strategy Officer

Mike serves as a digital consultant to businesses at the brand, operating unit and enterprise level. He has over 15 years of experience advising on digital strategy, integrated marketing, analytics and technical delivery to clients in media, publishing, financial, healthcare and more.

Mike holds a B.A. in Communications from the University of Hartford and is an avid New York Giants fan.

Our Starters

Ready to go.

Bailey Irelan

Communications Specialist

Heather Valle

Account Lead

Stephanie Smith

Communications Specialist

Ally O'Hara

Communications Specialist

Ragarsh Vardhineni

Data Analyst

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