Survey: Majority of Sports Bettors & Fantasy Players Show No Platform Loyalty as Users Scale Back Dollars Waged and Participation Due to COVID-19
“It’s not surprising that sports bettors and fantasy sports players are spending less due to the pandemic,” said Ed Moed, CEO of HPLDS. “What’s concerning is very few sportsbooks or fantasy platforms have built any real user loyalty.”
HPL Digital Sport (HPLDS), a specialty group within Hot Paper Lantern focused on helping fantasy sports and betting brands become more relevant, found in a recent snap survey of more than 600 sports bettors and fantasy players, that three out of five (60 percent) sports bettors and fantasy players aren’t loyal to one platform.
The survey also found, despite the impacts of COVID-19, that 75% of users said their interest in sports betting and fantasy sports had stayed consistent, while a quarter reported a decrease in interest. However, the harsh reality is that users are scaling back their participation. Forty percent of respondents said that they have scaled back the amount they bet, 31% reduced the number of bets they make and 30% cut back on the amount of fantasy sports sites on which they play.
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