Content Will Be King as Sports Come Back With a Bang in July

When FanDuel Group and SportsGrid announced their strategic partnership last month, one of the major talking points of the deal was the effect it would have on content, specifically that both parties will be creating more than 50 hours of original content for their customers a month.

Ed Moed, CEO of HPL Digital Sport, spoke with SBC Americas about how this goes hand in hand with research undertaken by the firm showing that sportsbooks and platforms will need to create content to keep users engaged and gain new customers.

To read the whole article, visit SBC Americas.