Content Keeps Bettors Nearby as Gambling Companies Wait Out Hiatus
The pause in sports could dramatically change what bettors are looking for, said Ed Moed, chief executive officer of sports betting consultancy HPL Digital Sport. With sports betting effectively stopped – April gaming revenue in Nevada was down 99.6% from 2019, and New Jersey’s April sports betting handle was down 82.6% – bettors might rethink what they’re looking for in a sports betting offering.
“Sports bettors will come back in droves,” Moed said. “It was easy the last two years because it was so new and bettors just wanted to bet. This time around, we’ll come out with a lot of demand, but sports bettors are telling us they want better.”
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