Building engagement, trust and loyalty with the fans and sports bettors who matter

Building engagement, trust and loyalty with the fans and sports bettors who matter

The NFL is back and the fantasy and sports betting industry is exploding! Yet, 60 percent of your target customers feel minimal loyalty to any one site or platform, according to our most recent HPL Quarterly Pulse. The result – very little customer retention and significant $$$ lost. Why is this happening, and how can your fantasy and/or betting platform change that now?

In this one hour session, you will hear from experts who understand the mindset of today’s fantasy/sports bettor and can provide distinct approaches to how building credibility through influencers, smarter marketing and better experiences will make a true difference.

Time & Date: October 15, 2020 at 1 p.m. EDT

Thank you to all who joined!

The Lineup

Ed Moed

CEO
HPL Digital Sport

Ed is CEO of HPL Digital Sport. He leads business strategy, and provides overall direction to new service development, client relations, and new business. After 23 years in the industry working alongside some of the biggest consumer, financial and B2B brands, he launched Hot Paper Lantern in 2018 and HPL Digital Sport shortly thereafter.

Dustin Gouker

Head of Content
Legal Sports Report

Dustin Gouker is the head of content for a network of gambling sites including Legal Sports Report and The Lines. He covered the rise of daily fantasy sports and the legalization of US sports betting for the past five years. He has been a sports journalist for more than 20 years, working as a reporter, editor and designer, including stops at The Washington Post and the D.C. Examiner.

Eliot Crist

COO
FTN

Eliot Crist is the Chief Operating Officer of FTN. Formerly of TQE, PFF, and 4for4 Eliot has been playing fantasy sports for 18 years and betting on them for 12. the 2019 Pros vs Joes champion, Eliot has had success in both best ball and in DFS with seven career GPP wins. He makes frequent appearances on Sirius XM radio talking fantasy sports and CBS New York talking sports betting.

Pat Evans

Reporter
Front Office Sports

Pat Evans is the daily newsletter writer at Front Office Sports, where he also covers sports betting, athletes in business and beverages. Evans is also the author of two books: Nevada Beer and Grand Rapids Beer.

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